SEM Dependence Risk Calculator
Assess your exposure to paid search volatility and AI-driven click erosion
Budget Allocation
50%
40%
60%
Performance Indicators
Risk Assessment
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Risk Score
LOW RISK
Vulnerability to AI Search: Based on your non-branded exposure and CPC trends, AI Overviews and chat interfaces pose minimal threat to your current SEM performance.
Diversification Recommendations
Risk Breakdown
| Factor | Impact |
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What-If Scenarios
See how shifting budget out of SEM impacts your risk
Shift 10% to Meta/YouTube
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Shift 20% to Meta/YouTube
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