Data-led takes on digital marketing news, expanded from the weekly JC Marketing Insights posts. No opinions without numbers.
This week, Branch announced support for ChatGPT Ads attribution across mobile apps, websites, and desktop. Advertisers can attribute install...
eMarketer projects that 2026 U.S. CTV upfront commitments will top primetime linear TV upfront spending for the first time. Total U.S. CTV a...
The World Out of Home Organisation released its first Global pDOOH Expenditure Study this month. Retail is the biggest advertiser vertical...
Comscore's Q2 2026 AI Intelligence Report, released September 22, put a number on something every marketer has felt: AI Overviews now appear...
Google expanded Customer Match with new identifiers, IP and timestamp, and the early data point is striking: 26% uplift in incremental ROAS...
Meta claims 49% of shoppers on its apps plan to spend more this holiday than last year. And Advantage+ needs its learning phase locked in...
Meta's Muse AI hit number one on the US App Store's free iPhone chart, overtaking ChatGPT, with more than 2.5 million downloads...
Bernstein analysts believe Meta could surpass Google Search in ad revenue by the end of 2026. In Q2, Meta did roughly $59.4 billion...
Late September, the campaign-level language targeting dropdown goes away. Google will match ads to searchers based on the language of...
Sensor Tower's State of Digital Advertising 2026 just dropped: advertisers poured $348 billion into digital over the 12 months through July...
The IAB's September outlook revised full-year 2026 ad spend growth up to 12.3%, from 9.5%, on a stronger-than-expected first half...
A 50-mile radius around your business isn't targeting, it's hoping. The number one budget killer I see in local advertising...
Placement, platform, and device exclusions are being removed from ad sets, including Audience Network and OS-level exclusions...
You're buying traffic and leaking conversions. That's a funnel problem, not a traffic problem. Here is the full-funnel math...
Broad match and auto-created-asset campaigns are being auto-migrated to AI Max through September 30, and it's now the default...
Your best ad is free. It's a 5-star review, and it's a ranking signal, not just social proof. Google's local pack weighs...