Radio to Digital Budget Recommender

Calculate the digital budget required to bring a radio-heavy media mix closer to modern SMB digital allocation benchmarks.

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Enter current monthly radio spend to estimate total media budget and recommended digital investment.

Please enter a valid budget amount

Radio Budget
$0
Current monthly spend
Implied Total Budget
$0 - $0
Based on 10–15% radio share
Recommended Digital
$0 - $0
Target 50–60% of total

Budget Breakdown by Channel

0%
0%
0%
Radio 10–15%
Digital 50–60%
Other 25–40%
Budget Reality Check

This calculator estimates the total media budget implied by the current radio spend, then shows the digital budget needed to align with a healthier modern media mix.

Radio: 10–15% of total ad spend Digital: 50–60% of total ad spend Other: 25–40%

Use this as a conversation starter. The real recommendation should still account for category, market maturity, creative quality, sales cycle, tracking, and whether the client needs awareness, demand capture, or both.

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