STV/CTV Frequency Calculator

Calculate impressions and budget needed for connected TV campaigns based on audience size, frequency, and CPM.

Campaign Inputs

$
$

Campaign Flow

👥
Audience
0
households
📊
Frequency
0
times per household
👁️
Impressions Needed
0
total ad views
💰
Required Budget
$0.00
to reach target frequency

Calculation Formulas

Total Impressions:
Audience Size × Target Frequency
Required Budget:
(Impressions ÷ 1,000) × CPM
Reach % if budget set:
((Budget ÷ CPM × 1,000) ÷ Audience Size ÷ Target Frequency) × 100

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