Projection-Based ROAS Calculator

Visualize your marketing funnel and forecast return on ad spend from budget, CPC, lead rate, close rate, and average order value.

Campaign Inputs

$
$
%
%
$
Total Budget
$0.00
Projected Clicks
0
Budget ÷ CPC
Projected Leads
0
Clicks × Conv. Rate
Cost Per Lead
$0.00
Projected Sales
0
Leads × Close Rate
Cost Per Acquisition
$0.00
Projected Revenue
$0.00
Sales × AOV
Return on Ad Spend
0.00x
Revenue ÷ Budget
Break Even
Click-Through Cost
$0.00
Overall Conv. Rate
0.00%
Profit / Loss
$0.00
Profit Margin
0.00%

All calculations update automatically as you type.

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