Awareness Reality Check

Awareness Impact Simulator

Model how STV, Radio, and Streaming Audio lift Search + Social performance.

Awareness Spend
$
Monthly STV/streaming TV spend
$
Monthly broadcast radio spend
$
Spotify, Pandora, podcast ads
Lower Funnel Baselines
$
Current Google/Bing budget
Conversions from search before awareness
$
Meta, TikTok, LinkedIn budget
Conversions from social before awareness
$
Halo Lift Assumptions
Avg lift: 10–25% from awareness exposure
Avg lift: 8–20% from awareness exposure

Want help applying the Awareness Impact Simulator results?

Send your output, website, or campaign goal, and I’ll help turn it into a practical next step.

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