STV/CTV Frequency Calculator

Calculate impressions and budget needed for your connected TV campaigns

Campaign Inputs

Campaign Goal

Target Audience Size (households)

Target Frequency (avg times per household)

CPM (cost per 1,000 impressions)

Available Budget (optional)

Audience

households

Frequency

times per household

Impressions Needed

total ad views

Required Budget

$0.00

to reach target frequency

Total Impressions:
Audience Size × Target Frequency

Required Budget:
(Impressions ÷ 1,000) × CPM

Reach % (if budget set):
((Budget ÷ CPM × 1,000) ÷ Audience Size ÷ Target Frequency) × 100