Radio Impact on Digital ROAS & CPA Calculator

Radio drives upper-funnel awareness that can lift search/social CTR and conversion rates, reducing bottom-funnel CPA.

Inputs

$25,000

$12.50

$50,000

2.00%

3.00%

$1.50

$85

15%

10%

Radio Standalone

Impressions

2.0M

Incremental Revenue

$250,000

Standalone ROAS

10.0x

Digital Baseline

Clicks

33,333

Conversions

1,000

CPA

$50.00

ROAS

1.70x

Digital + Radio Lift

Clicks

38,333

Conversions

1,265

CPA

$39.53

ROAS

2.15x

Total Cross-Channel Impact

CPA Reduction

$10.47

↓ 20.9%

Incremental Conversions

265

from digital lift

Blended ROAS

4.77x

all channels

Incremental Profit

$272,525

vs digital only

8% of digital conversions (101) influenced by radio exposure per input settings.