Plan with confidence

Project ROI across all your digital tactics. See how changing budget and effort across channels impacts your bottom line, before you spend a single dollar.

months
$40,000 / campaign
$0 $25k $50k $75k $100k

Spend vs Revenue Projection

Revenue
Spend
Projected Revenue
$150,000
12% vs baseline
Blended ROAS
3.75x
Return on ad spend
Avg CPA
$42.50
Cost per acquisition

Tactics Breakdown

Full funnel mixes improve lower-funnel efficiency but reduce upper-funnel direct ROAS

Full Funnel adjusts Base ROAS by tactic role:
• Awareness (STV, Audio): 0.8x - Long-term brand value
• Consideration (Display): 1.0x - Neutral
• Conversion (Email, Social, SEM): 1.2x - Full funnel lifts efficiency

Effective ROAS = Base × Funnel × Learning
Tactic
Funnel Role
Awareness: Upper funnel, builds brand
Consideration: Mid funnel, nurtures interest
Conversion: Lower funnel, drives action
Budget
Effective ROAS
Effective ROAS = Base × Funnel × Learning

Funnel Multiplier (when active):
• Awareness: 0.8x
• Consideration: 1.0x
• Conversion: 1.2x

Learning (based on total spend):
• <$5k: 0.85x • $5k-$15k: 1.0x
• $15k-$40k: 1.15x • $40k-$80k: 1.25x
• $80k+: 1.15x (saturation)
Proj. Revenue
Total $40,000 3.75x $150,000
*Base ROAS reflects single-tactic industry averages. Full Funnel Mix applies role-based multipliers. Effective ROAS includes learning signals based on total campaign spend. All budget allocated to working media.

Learning Signal Insights

Based on total campaign spend across 3 months