Projection-Based ROAS Calculator

Calculate your return on ad spend with a vertical funnel visualization. Adjust inputs to see live projections.

Input Variables

$
$
%
%
$

Cost Metrics

Projected CPL $0.00
Projected CPA $0.00

Projection Funnel

Total Budget

Starting advertising spend

$0

Projected Clicks

Budget ÷ Avg CPC

0

Projected Leads

Clicks × Lead Conv. Rate

0

Projected Sales

Leads × Close Rate

0

Projected Revenue

Sales × Avg Order Value

$0

ROAS

Revenue ÷ Total Budget

0.00x
Break even